The cornerstone of their software suite, the 'global checkout,' enables consumers to aggregate products from various online sources into a single cart. This innovative feature allows users to streamline their shopping experience, checking out seamlessly from multiple stores at once and providing brands with a valuable second chance to engage with their customers. ‍ We created the branding for Whym Wallet, a fintech startup, to reflect their innovation and user-friendly approach. Our design work, including the logo and visual identity, captures the playful and inviting essence of the company. We wanted to portray their goal of unifying shopping, regardless of the website. The website we developed helped explain these goals to users and businesses alike. We developed two unique websites, one tailored to our shopping users, and one tailor to the brands who integrate their online stores with our software. Across social media, we share posts that capture the goals of this brand through our helpful e-comm tips and curated guides. The result is a cohesive brand presence, from the logo to the website and socials, that balances a clean tech aesthetics and playful young graphics.